The "easy win" preference : negative consumption experiences, incompetence, and the influence on subsequent unrelated loyalty behavior
Matthew Philp, Martin A. Pyle
| Year of publication: |
2021
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|---|---|
| Authors: | Philp, Matthew ; Pyle, Martin A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 128.2021, p. 1-10
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| Subject: | Carry-over effects | Consumer incompetence | Dissatisfaction | Loyalty | Switching | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Experiment | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.01.042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494433