The EBS management model : an effective measure of e-commerce satisfaction in SMEs in the service industry from a management perspective
Year of publication: |
2014
|
---|---|
Authors: | Wu, Mingxuan ; Gide, Ergun ; Jewell, Rod |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 14.2014, 1, p. 71-86
|
Subject: | Business satisfaction | e-Commerce | EBS | Management model | Service industry | SMEs | KMU | SME | Dienstleistungssektor | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Management | Beziehungsmarketing | Relationship marketing |
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