The economic and cognitive costs of annoying display advertisements
Daniel G. Goldstein, Siddharth Suri, R. Preston McAfee, Matthew Ekstrand-Abueg, and Fernando Diaz
| Year of publication: |
2014
|
|---|---|
| Authors: | Goldstein, Daniel G. ; Suri, Siddharth ; McAfee, Randolph Preston ; Ekstrand-Abueg, Matthew ; Diaz, Fernando |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 6, p. 742-752
|
| Subject: | display | advertising | online | quality | compensating differential | Werbung | Advertising | Online-Marketing | Internet marketing | Kognition | Cognition | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010471017