The economic efficiency of channels of distribution in a developing society : the case of Guatemalan retail sector
Marta Ortiz-Buonafina
| Year of publication: |
1987
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|---|---|
| Authors: | Ortiz-Buonafina, Marta |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 7.1987, 2, p. 17-25
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| Subject: | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Effizienz | Efficiency | Guatemala |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001068388