The economic value portfolio matrix: A target market selection tool for destination marketing organizations
| Year of publication: |
2006
|
|---|---|
| Authors: | Lee, Gyehee ; Morrison, Alastair M. ; O’Leary, Joseph T. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 8022458. - Vol. 27.2006, 4, p. 576-588
|