The economics of demonstrations: The effect of competition on demonstration and pricing strategies
| Year of publication: |
2010
|
|---|---|
| Authors: | Heiman, Amir |
| Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 4, p. 351-363
|
| Publisher: |
Springer |
| Subject: | Demonstrations | Duopolistic competition | Non-price competition | Pre-purchase product trial | Test-drive |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008776558