The economics of demonstrations : the effect of competition on demonstration and pricing strategies
Amir Heiman
| Year of publication: |
2010
|
|---|---|
| Authors: | Heiman, Amir |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 4, p. 351-363
|
| Subject: | Produktentwicklung | New product development | Software | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Duopol | Duopoly | Wettbewerbsanalyse | Competitive analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008796179