The effect of advertising relevance on avoidance with advertising engagement : perceived intrusiveness as mediation variable
Year of publication: |
2022
|
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Authors: | Citalada, Muhammad Bhirawa Dwi Atma ; Djazuli, Atim ; Sri Palupi Prabandari |
Subject: | Ads relevance | Ads engagement | Ads perceived intrusiveness | Ads avoidance | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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