The effect of augmented reality in mobile applications on consumers' online impulse purchase intention : the mediating role of perceived value
Jay Trivedi, Dharun Kasilingam, Parvinder Arora, Sigma Soni
| Year of publication: |
2022
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|---|---|
| Authors: | Trivedi, Jay ; Kasilingam, Dharun ; Arora, Parvinder ; Soni, Sigma |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 4, p. 896-908
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| Subject: | Erweiterte Realität | Augmented reality | Mobile Anwendung | Mobile application | Nutzen | Utility | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Befragung | Interview | Kosmetik | Cosmetics | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013275579