The effect of corporate social responsibility and corporate social irresponsibility : why company size matters based on consumers' need for self-expression
Hyukjin Jung, Joonheui Bae, Hanku Kim
| Year of publication: |
2022
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|---|---|
| Authors: | Jung, Hyukjin ; Bae, Joonheui ; Kim, Hanku |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 146.2022, p. 146-154
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| Subject: | Cognitive bias | Corporate social irresponsibility | Corporate social responsibility | Electronic word of mouth | Need for self-expression | Corporate Social Responsibility | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Betriebsgröße | Firm size |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.03.024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271384