The effect of duration, serialposition and competitive clutter on consumer memory for television advertising : An extension and a test of generalizability
| Year of publication: |
1994
|
|---|---|
| Authors: | Pieters, R.G.M. ; Bijmolt, T.H.A. |
| Institutions: | Tilburg University, School of Economics and Management |
| Subject: | Advertising | Consumer Behaviour | Television | marketing |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The text is part of a series Research memorandum / Tilburg University, Faculty of Economics and Business Administration Number FEW 667 |
| Source: |
Persistent link: https://www.econbiz.de/10011087215