The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in Iran
| Year of publication: |
2012
|
|---|---|
| Authors: | Jalilvand, Mohammad Reza ; Samiei, Neda |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 30.2012, 4 (15.6.), p. 460-477
|