The effect of hedonic value, utilitarian value and perceived risk on consumer intention of choosing P2P collaborative consumption options
Ngoc Trang Thi Nguyen, Yoonjae Lee
Year of publication: |
2021
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Authors: | Ngoc Trang Thi Nguyen ; Lee, Yoonjae |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 12.2021, 3, p. 285-305
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Subject: | sharing economy | hedonic value | utilitarian value | perceived risk | collaborative consumption | peer-to-peer | P2P | Konsumentenverhalten | Consumer behaviour | Share Economy | Sharing economy | Risiko | Risk | Utilitarismus | Utilitarianism | Hedonischer Preisindex | Hedonic price index | Soziale Werte | Social values |
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