The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands
Metin Saygılı, Tolga Yalçıntekin
| Year of publication: |
2021
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|---|---|
| Authors: | Saygılı, Metin ; Yalçıntekin, Tolga |
| Published in: |
Management : journal of contemporary management issues. - Split : Ekonomski Fak. Sveučilišta, ISSN 1846-3363, ZDB-ID 2400420-0. - Vol. 26.2021, 2, p. 179-195
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| Subject: | hedonic value | utilitarian value | customer satisfaction | willingness to pay a pricepremium | repurchase intention | smartwatch | Zahlungsbereitschaftsanalyse | Willingness to pay | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Theorie | Theory | Kundenwert | Customer value | Utilitarismus | Utilitarianism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.30924/mjcmi.26.2.10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502491