The effect of image enhancement on influencer's product recommendation effectiveness : the roles of perceived influencer authenticity and post type
Yajun Zhang, Zhuoyan Shao and Jin Zhang, Banggang Wu and Liying Zhou
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhang, Yajun ; Shao, Zhuoyan ; Zhang, Jin ; Wu, Banggang ; Zhou, Liying |
| Subject: | Authenticity | Image enhancement | Influencer marketing | Post type | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Markenimage | Brand image | Werbewirkung | Advertising effects | Influencer |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-09-2022-0286 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014521166