The effect of a magazine's free digital content on its print circulation: Cannibalization or complementarity?
| Year of publication: |
2007
|
|---|---|
| Authors: | Simon, Daniel H. ; Kadiyali, Vrinda |
| Published in: |
Information Economics and Policy. - Elsevier, ISSN 0167-6245. - Vol. 19.2007, 3-4, p. 344-361
|
| Publisher: |
Elsevier |