The effect of acculturation and ethnic identification on consumer disidentification and consumption : an investigation of U.S. Hispanics
| Year of publication: |
September-October 2017
|
|---|---|
| Authors: | Shoham, Aviv ; Segev, Sigal ; Gavish, Yossi |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 5, p. 403-412
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Hispano-Amerikaner | Hispanics | Kulturelle Identität | Cultural identity | Soziale Integration | Social integration | USA | United States |
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