The effect of ad rank on the performance of keyword advertising campaigns
| Year of publication: |
2013
|
|---|---|
| Authors: | Jansen, Bernard J. ; Liu, Zhe ; Simon, Zach |
| Published in: |
Journal of the Association for Information Science & Technology. - Association for Information Science & Technology. - Vol. 64.2013, 10, p. 2115-2132
|
| Publisher: |
Association for Information Science & Technology |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10011204761