The Effect of Advertising Appeals in Activating Self-Construals: A Case of Bicultural Chinese Generation X Consumers
| Year of publication: |
2009
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|---|---|
| Authors: | Zhang, Jing |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 38.2009, 1, p. 63-82
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