The effect of advertising on brand awareness and perceived quality : an empirical investigation using panel data
C. Robert Clark; Ulrich Doraszelski; Michaela Draganska
| Year of publication: |
2009
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|---|---|
| Authors: | Clark, C. Robert ; Doraszelski, Ulrich ; Draganska, Michaela |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 7.2009, 2, p. 207-236
|
| Subject: | Werbewirkung | Advertising effects | Markenimage | Brand image | Produktqualität | Product quality | Wahrnehmung | Perception | Messung | Measurement | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885297