The effect of affective response to corporate social irresponsibility on consumer resistance behaviour : validation of a dual-channel model
Stefan Trautwein and Jörg Lindenmeier
| Year of publication: |
2019
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| Authors: | Trautwein, Stefan ; Lindenmeier, Jörg |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 3/4, p. 253-276
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| Subject: | consumer boycotts | consumer psychology | Corporate Social Responsibility (CSR) | ethics | moderated-mediation analysis | Not for profit marketing | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Konsumentenboykott | Consumer boycott | Unternehmensethik | Business ethics | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1568282 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178378