The effect of an advertisement's colour on emotions evoked by an ad and attitude towards the ad
| Year of publication: |
2007
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| Authors: | Lichtlé, Marie-Christine |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 26.2007, 1, p. 37-62
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