The effect of appeal, complexity and tone in a mail survey covering letter
| Year of publication: |
1995
|
|---|---|
| Authors: | Gendall, Philip ; Hoek, Janet ; Esslemont, Don |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 830185. - Vol. 37.1995, 3, p. 251-268
|