The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Camelia C. Micu; Robin Coulter
| Year of publication: |
2012
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|---|---|
| Authors: | Micu, Camelia C. ; Coulter, Robin |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 24.2012, 1/2, p. 79-99
|
| Subject: | Werbewirkung | Advertising effects | Werbeträger | Advertising media | Werbepsychologie | Psychology of advertising | Vergleich | Comparison | USA | United States | Rumänien | Romania |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009545346