The Effect of Attractiveness in Advertising and Comparison Motives on Self-Judgments and Product Evaluations: A Cross-National Perspective
| Year of publication: |
2012
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|---|---|
| Authors: | Micu, Camelia C. ; Coulter, Robin |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 24.2012, 1 (1.1.), p. 79-100
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