The effect of augmented reality in mobile applications on consumers' online impulse purchase intention : the mediating role of perceived value
Jay Trivedi, Dharun Kasilingam, Parvinder Arora, Sigma Soni
| Year of publication: |
2022
|
|---|---|
| Authors: | Trivedi, Jay ; Kasilingam, Dharun ; Arora, Parvinder ; Soni, Sigma |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 4, p. 896-908
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013275579