The effect of Augmented Reality on purchase intention of beauty products : the roles of consumers’ control
Jeong Bin Whang, Ji Hee Song, Boreum Choi, Jong-Ho Lee
| Year of publication: |
2021
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|---|---|
| Authors: | Whang, Jeong Bin ; Song, Ji Hee ; Choi, Boreum ; Lee, Jong-Ho |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 133.2021, p. 275-284
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| Subject: | Telepresence | AR (Augmented Reality) | Behavioral control | Cognitive control | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.04.057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012590269