The effect of behavioural activation and inhibition on CRM adoption
Joseph Vella; Albert Caruana; Leyland F. Pitt
| Year of publication: |
2012
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|---|---|
| Authors: | Vella, Joseph ; Caruana, Albert ; Pitt, Leyland F. |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 30.2012, 1, p. 43-59
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| Subject: | Beziehungsmarketing | Relationship marketing | Leistungsmotivation | Work motivation | Öffentliche Bank | Public bank | EU-Staaten | EU countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009510582