The effect of behavioural activation and inhibition on CRM adoption
| Year of publication: |
2012
|
|---|---|
| Authors: | Vella, Joseph ; Caruana, Albert ; Pitt, Leyland F. |
| Published in: |
The international journal of bank marketing : IJBM. - Bradford : Emerald, ISSN 0265-2323, ZDB-ID 3952770. - Vol. 30.2012, 1 (27.1.), p. 43-60
|