The effect of brand awareness and use, product awareness and use on brand and product satisfaction : a study of Ayurveda products from India
Suganya Rama Chandran, Hamsalakshmi Rangarai and Satyanarayana Parayitam
| Year of publication: |
2020
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|---|---|
| Authors: | Rama Chandran, Suganya ; Rangarai, Hamsalakshmi ; Parayitam, Satyanarayana |
| Published in: |
Asia-Pacific journal of management research and innovation. - Thousand Oaks, Calif. : Sage, ISSN 2321-0729, ZDB-ID 2694545-9. - Vol. 16.2020, 2, p. 103-121
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| Subject: | Product awareness | brand awareness | product and brand loyalty | product and brand satisfaction | Ayurveda | Konsumentenverhalten | Consumer behaviour | Indien | India | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Produktivität | Productivity | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/2319510X20925199 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012241112