The effect of brand design on brand gender perceptions and brand preference
Theo Lieven; Bianca Grohmann; Andreas Herrmann; Jan R. Landwehr; Miriam van Tilburg
| Year of publication: |
2015
|
|---|---|
| Authors: | Lieven, Theo ; Grohmann, Bianca ; Herrmann, Andreas ; Landwehr, Jan Rüdiger ; Tilburg, Miriam van |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 1/2, p. 146-169
|
| Subject: | Brand equity | Brand gender | Brand personality | Brand design | Evolutionary psychology | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Geschlecht | Gender | Produktgestaltung | Product design |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010519623