The effect of brand equity and perceived value on customer revisit intention : a study in quick-service restaurants in Vietnam
Ly Thi Minh Pham, Hong Nga Do, Tuan Minh Phung
| Year of publication: |
2016
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|---|---|
| Authors: | Ly Thi Minh Pham ; Hong Nga Do ; Tuan Minh Phung |
| Published in: |
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze. - Praha : [Verlag nicht ermittelbar], ISSN 0572-3043, ZDB-ID 959721-9. - Vol. 24.2016, 5, p. 14-30
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| Subject: | brand equity | perceived value | revisit intention | quick-service restaurant | Gastronomie | Restaurant industry | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Vietnam | Viet Nam | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Strukturgleichungsmodell | Structural equation model | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18267/j.aop.555 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011581410