The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Shafira Nadhifa, Sunaryo, Surachman
| Year of publication: |
2023
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|---|---|
| Authors: | Nadhifa, Shafira ; Sunaryo ; Surachman |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 12.2023, 7, p. 13-23
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| Subject: | Brand Experience | Service Quality | Customer Satisfaction | Customer Loyalty | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i7.2871 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014420177