The effect of brand image, omni-channel marketing strategies, and organizational culture on customer commitment in the banking sector in North Macedonia

Lutfije Ademi, Shpresa Syla, and Selajdin Abduli

Year of publication:	2025
Authors:	Ademi, Lutfije ; Syla, Shpresa ; Abduli, Selajdin
Published in:	Navigating Economic Uncertainty - Vol. 1 : Proceedings of the 7th International Scientific Conference on Business and Economics (ISCBE), Portugal, June 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-73506-6. - 2025, p. 73-86
Subject:	Banking sector \| Brand image \| Customer commitment \| North Macedonia \| Omni-channel strategies \| Nordmazedonien \| Markenimage \| Beziehungsmarketing \| Relationship marketing \| Bank \| Marketingmanagement \| Marketing management \| Konsumentenverhalten \| Consumer behaviour \| Unternehmenskultur \| Corporate culture \| Markenführung \| Brand management \| Kundenzufriedenheit \| Customer satisfaction

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper
Language:	English
Other identifiers:	10.1007/978-3-031-73506-6_5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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