The effect of brand on churn in the telecommunications sector
Gunnvald B. Svendsen; Nina K. Prebensen
| Year of publication: |
2013
|
|---|---|
| Authors: | Svendsen, Gunnvald B. ; Prebensen, Nina K. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 8, p. 1177-1189
|
| Subject: | Kundenrückgewinnung | Customer recovery | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry | Firmenimage | Corporate reputation | Kundenzufriedenheit | Customer satisfaction | Wechselverhalten | Switching behaviour | Längsschnittanalyse | Longitudinal analysis | Norwegen | Norway | 2008-2009 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786598