The effect of brand popularity statements on consumers' purchase intentions : the role of instrumental attitudes toward the act
Vincent P. Magnini; Kiran Karande; Manisha Singal; Dohee Kim
| Year of publication: |
2013
|
|---|---|
| Authors: | Magnini, Vincent P. ; Karande, Kiran ; Singal, Manisha ; Kim, Dohee |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 34.2013, p. 160-168
|
| Subject: | Gastronomie | Restaurant industry | Dienstleistungsmarketing | Services marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009766716