The effect of “co‐creation with consumers” claims on purchase intention : The moderating role of product category performance information
| Year of publication: |
2020
|
|---|---|
| Authors: | Huertas, Melby Karina Zuniga ; Pergentino, Ingrid |
| Published in: |
Creativity and Innovation Management. - Wiley, ISSN 1467-8691, ZDB-ID 2027722-2. - Vol. 29.2020, S1 (15.04.), p. 75-89
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/caim.12369 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012281256