The effect of cognitive and affective involvement on intention to use and word of mouth : the case of zoom users in Indonesia
Nur Halimah Siahaan, Aldini Nofta Martini, and M. Halim
| Year of publication: |
2022
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|---|---|
| Authors: | Siahaan, Nur Halimah ; Nofta Martini, Aldini ; Halim, M. |
| Published in: |
Journal of Indonesian economy & business. - Yogyakarta, Indonesia : Faculty of Economics and Business, ISSN 2338-5847, ZDB-ID 2685214-7. - Vol. 37.2022, 2, p. 136-161
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| Subject: | involvement | psychological ownership | consumer consumer-brand identification | continuance intention to use | WOM | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Indonesien | Indonesia | Persönlichkeitspsychologie | Personality psychology | Kognition | Cognition | Werbewirkung | Advertising effects | Innovationsakzeptanz | Innovation adoption | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013455667