The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Gianfranco Walsh; Vincent-Wayne Mitchell
| Year of publication: |
2010
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|---|---|
| Authors: | Walsh, Gianfranco ; Mitchell, Vincent-Wayne |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 6, p. 838-859
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| Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Kognition | Cognition | Virales Marketing | Viral marketing | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003989148