The effect of consumer demographic characteristics on the perception of fashion web site attributes in Korea
Year of publication: |
2007
|
---|---|
Authors: | Kwon, Hyun Ju ; Joshi, Preeti ; Jackson, Vanessa |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 11.2007, 4, p. 529-538
|
Subject: | Konsumentenverhalten | Consumer behaviour | Website | Südkorea | South Korea | Mode | Fashion | Wahrnehmung | Perception |
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