The effect of consumer multifactorial gender and biological sex on the evaluation of cross-gender brand extensions
Isabelle Ulrich
| Year of publication: |
2013
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|---|---|
| Authors: | Ulrich, Isabelle |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 9, p. 794-810
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| Subject: | Markentransfer | Brand extension | Markenimage | Brand image | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Soziale Rolle | Social role | Europa | Europe | Frankreich | France |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009792693