The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Yang Sun, Wenmei Ding, Chen Weng, Isaac Cheah, and Helen Huifen Cai
| Year of publication: |
2022
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|---|---|
| Authors: | Sun, Yang ; Ding, Wenmei ; Weng, Chen ; Cheah, Isaac ; Cai, Huifen |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 9, p. 1849-1863
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| Subject: | Consumer resistance to innovation | Customer loyalty | Innovation adoption | Innovation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-12-2020-0865 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013391140