The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Mei-Yuan Jeng,Tsu-Ming Yeh
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Jeng, Mei-Yuan ; Yeh, Tsu-Ming |
| Subject: | Green brand positioning | Consumer values | Means-end chain | Laddering interview technique | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Gastronomie | Restaurant industry | Markenimage | Brand image | Öko-Produkt | Sustainable product | Befragung | Interview | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-015-0266-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011722235