The effect of context attractiveness on product attractiveness and product quality : the moderating role of product familiarity
Benedikt Schnurr, Alexandra Brunner-Sperdin, Nicola E. Stokburger-Sauer
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Schnurr, Benedikt ; Brunner-Sperdin, Alexandra ; Stokburger-Sauer, Nicola |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 2, p. 241-253
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| Subject: | Context effects | Product attractiveness | Product quality | Product familiarity | Produktqualität | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-016-9404-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675188