The effect of corporate associations on consumer behaviour
| Year of publication: |
2013
|
|---|---|
| Authors: | Pérez, Andrea ; Salmones, María del Mar García de los ; Bosque, Ignacio Rodríguez del |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 1 (8.2.), p. 218-238
|