The effect of corporate social responsibility on brand equity and the moderating role of ethical consumerism : the case of Starbucks
Jee-Won Kang, Young Namkung
| Year of publication: |
September 2018
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| Authors: | Kang, Jee-Won ; Namkung, Young |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 42.2018, 7, p. 1130-1151
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| Subject: | corporate social responsibility | brand equity | restaurant | ethical consumerism | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics | Gastronomie | Restaurant industry | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348017727057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011922309