The effect of corporate social responsibility program on consumer's buying behavior of FMCG products : a SEM apporach
Year of publication: |
2019
|
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Authors: | BalaMurugan, S. ; Kumar, Suresh |
Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 17.2019, 2, p. 133-140
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Subject: | Corporate Social Responsibility | Sustainability | Consumer Buying Behavior | FMCG | Konsumentenverhalten | Consumer behaviour | Corporate social responsibility |
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