The effect of corporate social responsibility program on consumer's buying behavior of FMCG products : a SEM apporach
Dr. S. BalaMurugan, Prof. S. Suresh Kumar
| Year of publication: |
2019
|
|---|---|
| Authors: | BalaMurugan, S. ; Kumar, Suresh |
| Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 17.2019, 2, p. 133-140
|
| Subject: | Corporate Social Responsibility | Sustainability | Consumer Buying Behavior | FMCG | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495716