The effect of country of origin image on purchase intention : a case study on Bahir Dar University instructors
Aschalew Degoma and Elias Shetemam
| Year of publication: |
April-June 2015
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| Authors: | Degoma, Aschalew ; Shetemam, Elias |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2015, 2, p. 69-73
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| Subject: | Country-of-origin image | Purchase intention | Effect of country of origin | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011477193