The effect of country of origin on brand equity: an empirical study on generic drugs
| Year of publication: |
2011
|
|---|---|
| Authors: | Sanyal, Shamindra Nath ; Datta, Saroj Kumar |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 20.2011, 2 (19.4.), p. 130-141
|